
Stop Chasing the Wrong Leads: A Strategic Approach to ICP and Stakeholder Mapping
Why Choosing the Right Customers Matters In the last article, we discussed the most common mistakes salespeople make in B2B sales—missteps that can slow down growth, waste valuable resources, and lead to lost opportunities. Here, we will take a closer look at one of the most costly mistakes: failing to focus on the right customers and engage the right stakeholders.Instead of chasing leads that will never convert or getting stuck with a single point of contact, we’ll explore a structured action

UAtech.today