B2B Sales and Marketing Hub

Why Choosing the Right Customers Matters In the last article, we discussed the most common mistakes salespeople make in B2B sales—missteps that can slow down growth, waste valuable resources, and lead to lost opportunities. Here, we will take a closer look at one of the most costly mistakes: failing to focus on the right customers and engage the right stakeholders.Instead of chasing leads that will never convert or getting stuck with a single point of contact, we’ll explore a structured action

Welcome to the "Global B2B Sales & Marketing Hub", where I will share my experiences, successes, and failures from over two decades in B2B sales. My name is Jane Medwin, and for the past 20 years, I have been deeply involved in sales, with 15 years as a VP of Sales in B2B enterprise. I am the co-founder of Leafio AI, a company dedicated to automating and optimizing supply chain and merchandising processes for retailers and CPG manufacturers worldwide, where we scaled a local startup into an inte