On February 25, UAtech hosted an inspiring conversation on B2B founder branding, featuring industry experts Iryna Andriushchenko and Olia Stasiuk. The webinar explored how founders can build a compelling online presence, avoid common pitfalls, and establish themselves as thought leaders in their industries.
Why Personal Branding is Essential for B2B Founders
Your personal brand is more than just a digital resume—it’s your reputation, credibility, and the way you shape perceptions in the professional world. Whether you’re attracting investors, partners, or top talent, your online presence can open doors or keep them shut.
With platforms like LinkedIn playing a crucial role in B2B networking, founders who actively share their insights, experiences, and vision can build trust and gain influence in their industries.
Key Takeaways from the Webinar
✅ Where to Begin
- Identify your unique value proposition—what makes your insights valuable?
- Align your content with your business goals—whether it’s attracting clients, investors, or employees.
- Optimize your LinkedIn profile with a clear headline, compelling summary, and strategic content.
❌ What to Avoid
- Inconsistent posting—visibility requires regular engagement.
- Overly promotional content—people connect with stories, not just sales pitches.
- Ignoring engagement—interacting and building relationships is just as important as posting.
💡 How to Stand Out in a Crowded Space
- Share authentic experiences—real stories create stronger connections than generic business talk.
- Position yourself as a thought leader by engaging in industry conversations.
- Leverage multiple platforms—while LinkedIn is key, expanding to newsletters, podcasts, and Twitter can amplify your reach.
Watch the Full Webinar
If you missed the live session, you can watch the full recording here:
🔗 https://youtu.be/mrbSDqeLEiw
